Though I’ve been a designer for over 20 years, I recognized in myself that I had a lack of hands on experience for a post design process. I could design an intuitive, slick looking UI, but designs were give to engineers, then the real world impact of my designs were usually out of my control.
In 2018, I decided to launch a software product called GiveForms. After working with nonprofits over the years, I repeatedly saw the need for a responsive donation form anyone could quickly launch on a website.
Seeing this gap in the market is one motive behind the business, but another was so my team and I could truly empathize with founders who have to design, build, launch, market, and grow their product. As a designer, it’s easy to get caught up in the artistic side of the craft and lose sight of business objectives behind the work. I wanted to understand and face these business challenges firsthand so I could make more informed decisions as a designer and ultimately add more value to our customers.