Summary

The Ohio River Foundation (ORF) is a non-profit organization, dedicated to protecting and improving the water quality and ecology of the Ohio River, and it’s watershed through the use of environmental education and conservation activities. The work ORF does is very important to me, so when I heard they were looking for a new website, I immediately offered my services.

Issues & Pain Points

Ohio River Foundation’s existing website at the time had many issues that needed solutions:

  • Too much content
  • Hard to navigate
  • Difficult to edit website
  • Not mobile friendly
  • Lacking Accessibility Guidelines
  • Not driving traffic
Ohio River Foundation Old Website

Goals

  • Improve User Experience
  • Create more engaging content
  • Drive traffic to donation and more relevant information
  • Increase visibility of programs, conservation, news & events
  • Reorganize and reduce content
  • Use a CMS, so the website is easy to edit